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Case Study

Sharqia Development Authority

Designing and developing a dynamic public-facing website and an integrated enterprise intranet platform to strengthen the Authority’s digital infrastructure across the Eastern Province.

  • Sitecore
  • Government Portal
  • Enterprise Intranet
  • UX Strategy
  • DGA Standards
The Eastern Province waterfront from the air

Project overview

Sharqia Development Authority Website Case Study

Client
Eastern Province Development Authority (SDA)
Scope
Public-facing website + broader digital ecosystem
Core solution
Dynamic website as central hub for information, engagement & collaboration

Project background

Rethinking the Digital Ecosystem

The project aimed to rethink the Authority’s digital ecosystem by improving its official website and developing Sharqia Visit into an engaging, user-centered destination experience. The proposal frames the work as more than a visual redesign, covering UX/UI, technical standardization, compliance, and smoother journeys for internal and external audiences.

The Authority’s public site, opening on its vision statement, above the enterprise intranet dashboard with its meetings and tasks

Project goals

Six Strategic Objectives

  • Audit existing platforms across UX, UI, technology, content, and performance.

  • Define business and system requirements aligned with business objectives and user needs.

  • Create user-centered UX/UI frameworks and smoother journeys for internal and external audiences.

  • Address usability issues through structured design systems and usability best practices.

  • Standardize and modernize the technology foundation for scalability and maintainability.

  • Enable continuous improvement through analytics, user feedback, and evolving business needs.

Compliance: Support DGA, NCA, and MCIT compliance through integrated governance and verification.

Research & Benchmarking

Benchmarking Saudi Digital Experiences

The proposal benchmarks leading Saudi and regional digital experiences to identify useful patterns, strengths, weaknesses, and opportunities for the SDA ecosystem.

  1. Consistent design systems and visual patterns can improve predictability and navigation.

  2. Task-oriented information architecture and clear content guidance reduce friction.

  3. User feedback mechanisms can create a continuous improvement loop.

  4. Government content should be easier to scan and understand for non-expert audiences.

  5. Clear visual hierarchy, contextual headings, and recognizable interactive elements improve discoverability.

  6. Deep navigation benefits from clearer segmentation and breadcrumbs.

  7. Important regulatory information can be surfaced as native web content instead of relying on PDFs.

  8. Accessibility and inclusive design should give users greater control over content consumption.

Key UX Opportunities

The Strongest Opportunities

  1. Integrated Trip-Planning

    An integrated experience that brings bookings, itineraries, tickets, and contextual information together in one place.

  2. Progressive Loading

    Responsive and adaptive image formats to preserve rich visuals without sacrificing performance.

  3. Consistent Filtering

    Simpler, more consistent filtering to make offers and activities easier to discover across the platform.

  4. Clearer Cards & Labels

    Clearer cards and partner labels to improve scanning and recognition for all audience segments.

  5. Personalized CTAs

    Prominent personalized trip-planning CTAs placed strategically across the entire experience.

  6. Accessibility Controls

    Accessibility controls that give users more control over how they consume content at their own pace.

Proposed Solution — SDA Website

Proof of Concept

  • The proposed homepage, opening on “Sharqia — Land of Prosperity” over the waterfront

    Homepage — Hero

    Communicates the Authority's identity and mission immediately: strong visual, concise message, clear navigation, and prominent CTAs.

  • The About page, with the Authority’s mandate beside its four counters

    About Us

    Uses imagery, descriptive content, and key statistics to establish credibility and encourage deeper exploration. Features the 50+, 100K+, 1,000+, 2M+ stat counters.

  • The essential municipal services grid, each service its own entry point

    Digital Services

    Creates clear visual entry points to essential services: Construction Permit, Municipal License Renewal, Report an Issue, Book an Appointment and Track, reducing friction for different audience groups.

  • Ongoing projects across Sharqia, shown as a gallery of developments

    Key Initiatives

    Highlights major development projects shaping Sharqia using strong imagery and concise content. Features an image gallery with CTAs for deeper engagement.

  • The latest municipal news and alerts, three stories to a row

    News & Alerts

    Surfaces latest municipal announcements, achievements, and regulatory updates to support transparency and ongoing engagement.

  • The site footer in the Authority’s green, carrying its link columns

    Footer

    The footer provides essential links, contact information, and accessibility options, ensuring easy navigation to any part of the website.