Case Study

DGA Digital Government Authority Standards

Osimah contributed to 11 government digital platforms within the DGA's Digital Experience Maturity (DXM) Index 2025, delivering Arabic-first UX design and high-fidelity prototypes, built to DGA standards, across priority government services.

  • UX Design
  • UI Design
  • Development
Digital Government Authority poster: Towards a Leading Digital Government. Innovative, secure, sustainable. Four pillars: standards compliance, security and privacy, user-centric experience, efficiency and effectiveness

Digital Government Authority (DGA) Standards

Osimah contributed to the development of 11 platforms within the Digital Experience Maturity Index (DXM) for 2025 belonging to the Digital Government Authority.

We have gained extensive experience through developing proof-of-concept strategic models and providing advisory services for high-priority government digital platforms, evaluated according to the strict criteria of the Digital Experience Maturity Index for the year 2025.

Osimah delivered proof-of-concept prototypes and strategic consulting for these priority platforms, evaluated against the DXM 2025 standards.

Methodology

Designing Arabic-First Government Platforms

Osimah has hands-on experience applying the National Design System, having successfully delivered projects built to DGA standards for Etimad and Absher, with a focus on high-fidelity prototypes tailored to the usability needs of Arabic-speaking users.

Key considerations

  • Cultural FitEnsuring the design reflects local habits, customs, and user expectations.
  • Ease of UsePrioritizing smooth browsing and fast access to core government services.
  • ConsistencyMaintaining a unified design language across all platforms via NDS.
  • AccessibilityEnsuring inclusive design for all users in line with WCAG standards.

Outcomes

  • Deeper understanding of consistency needs across government portals, NDS capabilities, and the DGA ecosystem.
  • Figma interfaces built on NDS Organisms, Components, Atoms and Icons, with full RTL layout conversion.
  • Front-end implementation (responsive web + mobile app) using HTML and Tailwind CSS.
A National Design System scene: a map of the Kingdom, a government tenders service in Arabic, and the same service on two handsets.

Proposed Solution — DGA Platforms

Proof of Concept

  • The Etimad homepage, its hero reading “the electronic financial services platform” over a meeting room

    Improved Hero Section & Navigation

    We enhanced the top navigation and Hero section to better support users with different language preferences and improve accessibility and usability. We also introduced clear Call-to-Action (CTA) buttons with National Design System components, keeping them easy to use and built to DGA standards.

  • The “most used services” section, its four service cards under a row of audience tabs

    User-Centered Content Sections

    We used and customized components from the National Design System (NDS), such as Tabs, Cards, and Icons, to highlight key products and organize services based on user type. The sections make browsing easier and are built to Digital Government Authority (DGA) standards.

  • “About Etimad” beside a photograph, over the portal’s four counters

    Clear Content That Builds Trust, Built to DGA Standards

    We used the National Design System to design the “About Etimad” and “Etimad in Numbers” sections, incorporating clear visual elements and prominent Call-to-Action (CTA) buttons. This provides a quick and comprehensive overview while reinforcing trust, clarity, and accessibility.

  • The government competitions map, one region picked out of the Kingdom beside its count

    Geographic Insights Built to DGA Standards

    We designed an interactive map to explore competitions by region, achieving a balance between customized interaction and the full use of National Design System (NDS) components, so the map is easy to use and built to DGA standards.

  • The main news and events section, a lead story over three news cards

    Engaging Users Through a Well-Organized News Section

    We implemented a Grid Layout using Card components from the National Design System (NDS) to showcase news with images, dates, and categories. This provides a clear and organized visual experience that makes content easy to explore and encourages users to return regularly.

  • The Etimad footer, its link columns beside the support number and the app store badges

    Designing a Reliable and Accessible Footer

    We designed a Footer with National Design System (NDS) components, built to DGA standards and incorporating essential links, contact information, tags, and optional modules such as the newsletter. This ensures a smooth user experience and supports long-term scalability.

  • The contract financial claims service, its name and tags over the steps below

    Visualizing a Clear and Accessible Service Page

    We used components from the National Design System (NDS), such as Breadcrumbs, Tags, Icons, and Alerts, to create a transparent and information-rich service experience. This helps users quickly understand the service and easily take the required actions.

  • The service page’s tabs, the steps panel open beside a video still

    Organizing Content Using Tabs

    Tabs divide information into clear sections, such as Steps, Requirements, and Documents, reducing user distraction and making it easier to find the right information quickly. They also support keyboard navigation and provide visual indicators for the active tab, following the National Design System (NDS) accessibility guidelines.

  • The service page’s side panel of support and ratings, over the related services band

    Side Panels to Support Informed Decision-Making

    Side and bottom panels provide key service details and quick access to support, FAQs, and related information. They also enable users to complete tasks efficiently using National Design System (NDS) components, ensuring clarity, ease of use, comprehensive support, and seamless Right-to-Left (RTL) interface alignment.